Thanks to de-regulation, the UK telecoms industry now has over 300 providers each with their own distinct service offering. To complicate things even further each provider may have a number of different tariff options. However, with all these options how does the end-user decide which is best for them – or indeed do they have the time and patience to scrutinise each and every company and product to decide if thats the one for them ?

Choice is only one factor, by and large every single business in the UK still uses some aspect of telecoms as their main form of communication be it from a landline telephone, on the move with mobile or for data.

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